Use cases
News and updates about the platform
Use Case
A consumer healthcare group deploys 60 sales reps. Each rep makes 8 to 12 visits per day. CRM reports are supposed to be filled in that evening — in practice, they're completed at the end of the week, approximately. Out-of-stocks on shelves, competitor promotions at end caps, negative feedback from pharmacists: nothing gets reported. Marketing runs campaigns on week-old data.
What Humint changes: every visit is reported in 3 minutes from the field, with structured observations, shelf photos, and key verbatims. Headquarters sees what's happening at point of sale in real time — and can react the same day.
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